Case study · SEO
SEO Excellence
SEO Excellence is a live Australian website Sites Crafted built and still maintains, at seoexcellence.com. Rebuilt on the same system, with the doorway pages culled. The figures on this page were measured from the site's own published sitemap on 2026-08-20, not estimated.
The site
SEO Excellence
A search agency's own site, rebuilt on the same design system and cut back from a large set of near-duplicate location pages to a structure that says something different on each URL.
What it took
The problem, the build, and where it is now.
The problem
Hundreds of location pages that differed only by the suburb name — the pattern search engines have spent years learning to discount.
What we built
A rebuilt site on the same system, with the near-duplicates retired and redirected rather than left to rot.
Where it is now
70 pages live, 19 of them service areas.
Measured
Counted from the site’s own sitemap on 2026-08-20.
More work
Other sites we build and run.
Websites from $500 ex GST
One page $500. Up to five pages $1,000. Up to twelve $2,500. All ex GST and quoted before we start. E-commerce, GoHighLevel and anything larger is priced on scope.
Frequently asked questions
What platform is SEO Excellence built on?
WordPress. A search agency's own site, rebuilt on the same design system and cut back from a large set of near-duplicate location pages to a structure that says something different on each URL.
Are these numbers current?
They were measured on 2026-08-20 from seoexcellence.com’s own published sitemap, which anyone can open and count. They are page and record counts, not traffic or revenue — we do not publish a client’s performance data without their written permission.
Could you build something like this for us?
Yes. Sites this size start at $2,500 ex GST for up to twelve pages; anything with listings, e-commerce or a CRM behind it is quoted on scope. See pricing or tell us what you need.
Start here
Tell us what you need.
Send through what the business does and what you have in mind for a site like this. You get a price and a timeline back, not a pitch deck.